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A supply-side platform or sell-side platform (SSP) is a technology platform to enable web publishers to manage their advertising space inventory, fill it with ads, and receive revenue.〔(【引用サイトリンク】title=How an ad is served with real-time bidding )〕 Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side.〔(【引用サイトリンク】 title=Advertising Ecosystem )〕 This system allows advertisers to put online advertising before a selected target audience. Often, real-time bidding (RTB) is used to complete DSP transactions. == Examples == Unlike advertising networks that target buyers (advertisers), supply-side platforms provide services for publishers (website and app owners).〔(【引用サイトリンク】 title=Advertising Ecosystem )〕 Supply-side platforms are often integrated into the structure of advertising and ad serving companies, as well as ad exchanges that work with both publishers (supply side) and advertisers (demand side): * Adform * OpenX * AppNexus * Smaato * DoubleClick for Publishers (DFP) * Rubicon Project * ExoClick * YuMe * SpotXchange 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Supply-side platform」の詳細全文を読む スポンサード リンク
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